At Donegal Catch we are delighted to announce the launch of our new TV advert, which will be on air from Monday, 6th February for 4 weeks leading into our National Fish Week campaign. Last year, we extended our Donegal Catch Irish white fish range with award winning products such as Salt & Vinegar Haddock Bites and Chunky Hake.
Now our new campaign will encourage Irish households to buy Irish haddock, whiting and hake and support Irish fishers and local fishing communities. As Ireland’s No 1 frozen fish brand and Ireland’s largest white fish processor, we are leading the frozen fish category by championing Irish white fish.
With people’s increasing desire to eat locally and sustainably caught fish, Donegal Catch are working closely with Irish fishers to bring quality fish to Irish dinner plates. Through our new TV advert, Frank McClenaghan from Greencastle in Donegal tells us why fishing is important for local communities and the role sustainability plays in the Irish fishing industry. The new campaign will be supported instore with Point of Sale displays, as well as public relations, influencer activity and digital advertising.
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