Green Isle champions good food!New Campaign Launch

Green Isle has been championing good, convenient, easy to make food in Ireland for over 60 years. Making you feel like a champion in the kitchen. From classic side dishes of garden peas to flavoursome stir-fry mixes and crispy roast potatoes, Green Isle makes good food decisions easy. 

The Green Isle team are delighted to be working with brand ambassador Derval O’ Rourke, three-time Irish Olympian, former World Champion and busy mum of two, for this exciting new campaign, championing good food on Irish tables. 


Our new campaign spans across online, radio and outdoor advertisements.

The national radio campaign launched in November, this our biggest radio campaign to date, running nationwide across fifteen stations including RTE Radio 1, Today FM and Galway Bay FM. The outdoor elements of the campaign feature on bus shelters, purchase points in supermarkets and outside supermarkets on digital and static display screens. The campaign will also feature on a number of  trucks travelling across the country over the next twelve months. 


Green Isle Ambassador Derval O’Rourke commented: “As a busy mum and former World Champion, I always choose Green Isle, as they champion good food on Irish tables. From stir fries to smoothies, Green Isle helps my family to eat well! ”

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To celebrate the launch of this exciting new campaign, Derval recently visited our HQ in Naas, Co. Kildare.  

Our day kicked off with some inspirational words from Derval followed by some tasty Green Isle food, a very competitive table quiz and lots of fun! 

Check out our summary video and images below.

 Throughout the year ahead we will continue to inspire and educate consumers about the many benefits of frozen and how Green Isle can make you feel like a champion in your own kitchen

Recently at Savour Kilkenny Derval shared her simple tips on how using your freezer can save you time, money and reduce food waste while Edward Hayden cooked up some delicious Green Isle recipes.  

We look forward to many more events with Derval.

Stay tuned for an exciting year ahead. 

Green Isle, Goodness for All!