Green Isle Foods proudly introduces Ottimo, a brand-new range of premium fresh frozen pasta, that promises to redefine the premium pasta category. The only fresh frozen pasta on the market and cooks in 4 minutes.
Available exclusively across 230 Tesco stores from November 6th, 2023, Ottimo is the only fresh frozen pasta available in the market making it a game-changer for shoppers seeking a quick and tasty authentic Italian meal.
Offering UK shoppers an unmatched fusion of quality, convenience and flavour, Ottimo cooks from frozen in just 4 minutes. This exceptional range of filled pasta is available in 3 varieties; Four Cheese Ravioli, Spinach & Ricotta Tortelloni and Mushroom Ravioli.
Ottimo freezes fresh pasta at its freshest, allowing it to be cooked from frozen for optimum quality. The fresh frozen process ensures Ottimo maintains the texture of fresh pasta and preserves all the nutrients, resulting in a high-quality, convenient meal without compromising on taste. The launch of Ottimo is very much in line with recent research revealing that 40% of UK consumers say buying frozen food has become more important to them in recent months.
The Ottimo range offers a number of benefits for shoppers;
We are delighted to launch the Ottimo pasta range in Tesco UK this November. The Ottimo range of fresh frozen filled pasta, a first for the frozen category, is made with quality ingredients and delivers a delicious Italian inspired range for shoppers who are looking for convenient meal options. - Aisling Twomey, Marketing Manager, Green Isle Foods, Ireland
The launch will be supported with in-store sampling, promotional coupons in the Tesco magazine, and prominent in-store signage in the frozen aisle. An ongoing social media campaign will ensure that the Ottimo brand and range remain top-of-mind for shoppers.
For more information, please visit Ottimo’s website at ottimopastas.com or follow them on social media @OttimoPastas
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